's core concepts provide the foundation on which we build our company.
Our vision is based on two founding principles:
- We will improve the "state of the art."
- We will do no harm by presenting no danger to life, the environment and our planet.
Our mission establishes thatis:
- An idea company.
- Dedicated to product improvement, aiming at product perfection.
- Relentless in our pursuit of knowledge.
- Committed to each other, to working as a collaborative team.
- Dedicated to building the necessary resources to pursue our vision and our mission.
Our founding concepts drive the brand strategy aimed at advancing's position in the marketplace:
We will work towards establishingas a brand for the Americas with continuing emphasis on product superiority and the human aspects of our technology.
Thebrand will be dedicated to:
- Building and manufacturing for the 21st century based on new concepts, efficient methods and systems, and low energy use.
- Fanatical customer service delivered consistently at every point where the customer encounters .
- Extreme sensitivity to the environment at every step including how our products are developed, packaged, delivered and used in the marketplace
- Innovation throughout our organization, not only in product development, but in management, manufacturing, distribution, customer service, finance, marketing and sales.